Tradition and modernity

Clara Porset

Clara Porset Dumas

(Matanzas, Cuba, 1895 – Mexico, 1981). Cuban designer and professor, who settled in Mexico and has been recognized as one of the most representative professional in the Mexican and Latin American design field. Clara had a broad and international education in Architecture, Fine Arts, Aesthetics, and interior and furniture design. She realized important projects for clubs, hospitals, offices, homes, schools, and other public projects in key moments of Cuban and Mexican history. Among them is very important the creation of the Cuban school of design after a thorough analysis of the best European experiences.


Debating about my profession

Mirta Muñiz Egea

(Havana, 1930). Journalist, actress and radio announcer. Professional with an excellent and long work in visual communication, advertising, and creative direction. Her knowledges and experiences are magistrally expressed in her books, conferences and interchanges specialized.


An indispensable book to understand evolution and importance of design of visual communication in Cuba.

Mi profesión a debateWith a critical perspective from her professional experience, Mirta Muñiz leads us by important moments of Cuban history, in which propaganda, marketing and advertisign have played significant roles. In every page of this book we discover an enlightening assumption supported by observations, analyses, and allusions to events, processes, and creative projections of communicators, designers, and visual artists of the XX century.


The design has a main role

Elio Duarte

Elio Duarte Cruz

(Güines, Mayabeque, 1976). In 2000 he graduated as a designer of visual communication at the Superior Institute of Design. Its main projects have integrated the areas of visual identity, advertising, design and production of stand.


What are the criteria to distinguish a good visual identity?

One of the values of contemporary identities is the use of various resources and visual effects that were previously impossible to incorporate into its production. New supports and technologies have allowed designers to explore other facets of the design and the visual arts, and incorporate its creative aspects into the development processes of visual identities. However, I believe that the requirements to generate a good identity are the same. Is important that the identity be contemporary, cogent, synthetic, and that has a good shape.


Subconsciousness maps

Octavio Irving

Octavio Irving Hernández Jiménez (Irving)

Graduated at San Alejandro Fine Arts Academy in 2000, and at the Superior Institute of Art in Havana in 2006. He directs the Experimental Graphic Workshop of Havana, and is also Vice-president of the executive group of the Plastic Arts Association of the Union of Writers and Artists of Cuba (UNEAC). He teaches the specialty of engraving at San Alejandro Fine Arts Academy and at the ISA. He is a visual artist that usually works in areas like engraving, drawing, and painting.


From Torino to Havana

Massiel Mesa Fornaris

Massiel Mesa Fornaris

(Havana, 1980). Industrial designer, graduated from the Institute of Design in 2005. She has worked for Prada and has designed costumes for choreographies of contemporary dance like the Bird´s dance project. It has been established in Turin, Italy, where she has created her fashion atelier TORINOHAVANA.

In 2003, while you were studying costume design at the ISDi, you created your first collection of swimsuits. What led you to select this piece?



William Cruz PerdomoWilliams Cruz Perdomo

(Havana, 1987). Visual artist specialized in photography, graduated from photography workshops by Alberto Arcos (Chino) and Pedro Abascal at UNEAC, the audiovisual workshop Historias Urbanas by Manuel García, and the Plastic Arts Workshop at Experimental Center of Visual Arts José Antonio Díaz Peláez. He is director of the Art Festival entitled La Villa Infinita and producer of the International Workshops at the International School of Film and Television in San Antonio de los Baños.