Elio Duarte Cruz
(Güines, Mayabeque, 1976). In 2000 he graduated as a designer of visual communication at the Superior Institute of Design. Its main projects have integrated the areas of visual identity, advertising, design and production of stand.
What are the criteria to distinguish a good visual identity?
One of the values of contemporary identities is the use of various resources and visual effects that were previously impossible to incorporate into its production. New supports and technologies have allowed designers to explore other facets of the design and the visual arts, and incorporate its creative aspects into the development processes of visual identities. However, I believe that the requirements to generate a good identity are the same. Is important that the identity be contemporary, cogent, synthetic, and that has a good shape.